The traditional form of marketing has been replaced by an innovative and highly effective digital marketing. Marketing is about the experience you want to deliver to your consumers with every interaction you make. The better their experience, the faster you will be able to gain brand loyalty. The experience will actually become the brand in the minds of the consumers. If they have a satisfying experience, they will remember your brand with the experience and if not, they will not recall the brand with the negative experience they had.
It is important for you to think about the total experience as well as the tone of the experience. If you can hit the right combination, it will make the experience unique to the brand and will motivate your customers. If there is absence of totality and tonality, there will not be a great brand experience. And without a great brand experience, you will only remain a product in the market. Bear Newman from Bear Fox Marketing explains that creating a full branded experience for your customers can help ecommerce sites increase repeat business.
Totality of the experience
The totality of an experience is the completeness and the consistency across marketing elements and if the experience is not complete and consistent, the totality will not be effective in creating consumer loyalty. It is very important to remain consistent so that the customers know what your brand is going to deliver every time. You will have to ensure that the totality of the brand experience helps in creation of brand loyalty. You can use different ways to engage with the customers in order to give them a complete experience.
Tonality of the experience
The tone of the experience is about the spirit. It should be in line with how you define the brand and with what you know your customers want. If the tone does not go well with the marketing efforts, you will not be able to build an emotional connection with the consumers. It is also known as the voice of the brand. The tone of marketing should be a conscious decision you make. It is important to remain consistent for the consumers to feel good about the brand they are engaging with.
In order to provide a complete brand experience to your consumers, you need to ensure that the totality and the tonality work in sync. There should be a complete picture of what your brand can offer. When you have both the elements working consistently, you will be able to generate higher brand interaction. Even if one of the elements falls out of the step, you will end up putting the brand in jeopardy with the consumers. You need to execute the b2b marketing campaigns consistently keeping the totality and tonality in mind in order to give the best brand experience. You can only create a winning formula for the brand if you keep the consumers at the forefront and maintain the right voice.