4 Benefits of Using a Unified Platform for Your Business

A unified platform offers a streamlined approach to managing your business. Instead of having multiple systems, you can have all of your data in one place. You can connect many different kinds of data sets using the software’s custom functions. Some platforms are geared toward certain types of businesses, while others are much more generalized. 

For example, the Domo platform offers unified features and several benefits for virtually any business. Here are four benefits of using a unified platform for your business. 

1. One Centralized Source to Manage All Your Metrics

When you have a unified platform, you only need to connect the different data sets once- after that, managing everything is much simpler. For example, when you want to understand how many leads you receive from each source. You can connect data about your website, including how many leads came through, and then connect your email service provider’s software. If you want to understand how much revenue is associated with different types of leads, you can do that as well. 

You don’t need to connect the data again. You can simply use the custom function of your unified platform to find out.

2. Reduced Risk of Missing Important Information Due to Connectivity Issues

When working with multiple different software programs, there is always a risk that some systems may not be connected properly or that one program may fail to update in real-time. This is a big problem when you need the most up-to-date information using separate programs instead of a unified platform. 

If one system doesn’t work properly, they all will likely have some issues or won’t be as valuable without that program running smoothly. When you use a unified platform, you don’t have to worry about these issues because everything is connected and working together.

3. It’s Easier To Make Changes When Needed

When you use several separate systems for your business, any change that needs to be made will take longer. You need different people from different departments with varying sets of knowledge to make the appropriate changes. Then, you have to test out the new system before rolling it out company-wide. 

While this isn’t impossible on a singular platform, everything is connected and directly linked to your data source. This means that one person can make a change quickly with access to all of your systems. 

Plus, you can be assured that the update will be compatible with all the other systems, which means there shouldn’t be any bugs or issues like there if you were to make changes on separate platforms.

4. Easier To Create Custom Functions for Different Aspects of Your Business

One of the best parts about using a unified software like the  Domo platform is that it offers endless possibilities for customization. You can create custom functions for specific parts of your business, including marketing, sales, HR, and more.  

For example, you can make it so that the marketing department will receive a bonus when a certain number of leads are generated each month. Or, when someone applies to four different positions in the company, they get an automatic email inviting them to join the team. This is possible with a unified platform but not relatively as easy on separate programs or software sets.

A unified platform helps you get more done in less time. You can make business decisions more quickly and easily because your information is all in one place. 

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