Since its founding, YouTube has grown from a simple site for sharing cat videos to a major media force. In fact, as of 2020 YouTube outpaces cable TV in terms of ad revenue generated. That’s a brisk bit of business.
And it’s also a very popular way for businesses to engage with customers that they otherwise might not reach. But it’s not quite so simple as uploading a video every month or so. If you’re starting a YouTube channel, either for your business or for yourself, you’ll want to remember these tips.
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Plan Your Videos
Before you make a YouTube channel, the first step is coming up with a schedule for your content. Uploading sporadic content at inconsistent intervals will get you ignored by the algorithm, limiting your reach.
Instead, the algorithm rewards consistent, regular posts. Depending on your channel, your schedule may vary. But a good benchmark to reach for is to put out three videos weekly, at the same time on the same day.
This strategy will help boost you in the algorithm and get your content before more prospective eyeballs.
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Exercise Quality Control
That schedule we laid out may be difficult to reach, particularly if you’re about to start a YouTube channel for the first time. Especially since quality is just as important as consistency. Potential viewers might be able to find your content easily, but if you can’t keep them watching then it won’t do you much good.
Certain things like investing in the best equipment for starting a youtube channel and practicing your shot framing, editing, and especially audio skills will go a long way. But if a video doesn’t meet expectations, there’s no shame in deleting it.
It’s easy to learn how to delete a youtube video, and while you shouldn’t do it lightly, removing underperforming videos can help you in the long run.
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Create a Series of Videos
Once you have viewers, the question is how to keep them coming back.
That’s why many creators focus on creating multiple series dedicated to a certain topic or subject matter. After all, if they’re interested in watching a video on a certain subject, they’ll probably be interested in watching multiple videos in that area.
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Encourage Engagement
A good way to help grow your audience is to interact with them.
Things like posing questions to them encourage comments, and if you comment back to them then that will encourage them to keep engaging with you.
This boosts your rankings in the algorithm and encourages viewers to keep coming back and talking to you.
Starting a YouTube Channel Is Just the Beginning
The work of sitting down and starting a YouTube channel can seem daunting, especially if you don’t have much experience with video production. But more important as you move forward is keeping up the momentum.
We mentioned that consistency is key, but once you’ve established a solid schedule then you’ll want to take an active part in growing your audience.
To help gain a better understanding of how you can grow your audience as you grow your channel, be sure to keep up with all the latest from Daily Magazines.
