Statistics from the IBIS World Landscaping Services Report reveal that the landscape service industry had a market size of $105.1 billion in 2021. Enhancements, irrigation, and lawn care are the most popular services, and demand for them is expected to grow in the future. So if you’re in the business, it’s time to invest in marketing your business.
Promoting your business is one of the key steps you can take to expand it. Today, with the widespread concept of digitalization, many business owners focus on increasing their online presence on social media platforms and SERPs. While it may be cost-effective with everything going digital, relying solely on digital marketing is not a viable business strategy. Ideally, you should also go old school and adopt offline business promotion strategies to capture your customers’ attention. If you want to take your landscaping business to the next level, here is how you do it.
Use custom patches
Custom patching is a piece of stitching you can use for business promotions such as brand logos. If you are interested, you can visit UltraPatches.com and learn about the various patch customization options available. Not to mention their professional team of designers who can create custom patches that truly depict the personality and approach you seek.
Custom patches can be an effective way to market your brand name. Several statistics suggest that logos are among the most acknowledged brand identifiers. People are more likely to remember your brand if you have a renowned logo placed on merchandise and equipment. Plus, custom patches are extremely versatile, and you can use them in different ways to promote your landscaping business. Some innovative ideas include:
- Patches with your business logo for hats and shirts
- Patches on gardening gloves
- Patches on gardener Uniforms
- Patches on bags and other merch
Focus on establishing brand awareness
Promoting your landscaping business offline can be challenging, but employing the right promotional strategies can give you a head start. One way of marketing your brand name or business offerings is by creating brand awareness. You can reach out to multiple media sources who seek interesting stories to publish in the newspapers, magazines, and journals. Provide them with unique facts about yourself, your brand, business products, services, or your business goals. This way, your customers will be able to develop a connection with you, increasing their brand loyalty while attracting potential candidates.
Customize your business card
Although it may sound weird, having a unique and attractive business card can put your landscaping business in the driving seat. Typically, business cards are handed by entrepreneurs to visitors who might be their potential customers. These cards have useful information about a business, including office address, logo, email, and website. People can use these details to contact you or search your business offerings.
Also, if you want to use your business card effectively as a marketing tool, always leave them everywhere you go. For instance, you can drop a few cards with homeowners you recently worked with on a landscaping project.
Use alluring stickers and banners
Posters and banners are a convenient way of promoting your landscaping business. If you want to engage a larger target audience, posting banners on billboards across the town can work like a charm. You can also imprint a QR code in your poster or banner to ensure your audience can instantly access your business website.
In addition, you can also use branded stickers or custom patches to promote your brand name or business offerings. Using custom patches is fun and cost-effective for marketing your landscaping business. You can freely distribute branded stickers, custom patches, or modify your packaging by placing a customized sticker on your business cartons. You can even place branded stickers on your automobile to make it a mobile advertisement.
Introduce corporate uniform
Launching a corporate uniform is one of the best ways to promote your business, and rightly so. Your team is your biggest asset and brand ambassador, and having them wear a corporate uniform can help market your brand. You can pick a unique color scheme or a custom patch design to match your corporate uniform.
Imprinting custom patches to corporate uniforms can work wonders as it would allow your customers to distinguish your brand among others easily. Not to mention the mutual connection it would help you develop between your brand and customers.
Link with a cause
Fulfilling your corporate social responsibility as a landscaping business is the key to success. Since your business focuses on making the surroundings greener and more appealing, linking your business activities with an ecological cause can help. For this, you can establish a connection between your eco-friendly business offerings and the surging menace of rising global temperatures and greenhouse gas emissions.
Apart from following an eco-friendly business strategy, you can consider designing and distributing custom patches to support drives and rallies that promote environmental awareness. Consequently, people will link your brand name with an environmental cause, thus increasing their support for your business.
Word of mouth advertising
Word of mouth advertising is a handy and cost-effective way to expand and market your landscaping business. Communicating your product and service information with your friends and family is an ideal start. Tell them about what products and services you offer and how they can bring value into their lives. Giving away merch with custom patches would be a nice idea to reinforce your brand.
Similarly, you can also ensure your workforce understands your business offerings and its importance in satisfying your customers. If you emphasize improving your customer service, your customers will be satisfied, and they will spread the word everywhere.
Indulge in networking events
Networking events are an excellent way to create brand awareness among the local community. Often, companies and governments launch networking events on a national scale to promote certain business products and offerings. Being a regular part of such events can help develop a good reputation for your brand. Networking events allow you to tell people about your brand and how your business activities make their lives better.
You can share your business ideas, collaborate with other businesses, or volunteer for certain events that align with your business values. You can even design a special patch with a specific networking event for business promotion. This way, more people would come to know about your brand while creating growth opportunities for your business. Ultimately, you’ll be able to reach out to untapped resources, resulting in increased profit margins and customer engagement in the long run.
Conclusion
Any business would love to promote and expand while spending minimum resources. In the digital world, offline business promotion goes hand in hand if you want to taste success in the business industry. While there are many ways to promote your business, you can make good use of custom patches in creative ways. If you haven’t done it yet, now is the time to make a fortune.
